Tips for Promoting Your Granite Belt Event

Promoting an event in the Granite Belt region? Here’s some tips from our Monique Krause, our Granite Belt Wine & Tourism Marketing Coordinator…

DOWNLOAD Southern Downs Events Marketing Guide

List Your event on thE ATDW

Create a listing for your event on the Australian Tourism Data Warehouse.
It’s FREE and it gets you on all these websites:

(TIP: have at least one large photo ready to upload and make sure it’s one single photo with no words or logos on your listing will be rejected by ATDW)

Create a Facebook event

Create a Facebook event (from as your business page, not you as a person).

(TIP: invite @granitebeltwinecountry to co-host it so our followers see the event too)

Does your event have LIVE music?

Send your event info to Stanthorpe Live Music Rocks website – a free resource for information about live music in Stanthorpe.

Post in Facebook Groups

Inform other tourism operators about your event by posting about it in the Granite Belt Tourism & Hospitality Operators Facebook group – CLICK HERE.

Stanthorpe on Facebook is another good Facebook group to post in to inform local residents about your event – CLICK HERE.


List your event for free on the Australian Good Food & Wine Guide online.

More SOCIAL MEDIA ideas…

Create a few different posts about your event on your social media. Perhaps a video of you talking about the event. Post some beatiful photos describe the event. Do a post to announce tickets are on sale or do a ‘1 month to go’ post.

Do an Instagram story about your event and in the ‘stickers’ to add on your story choose the link one so you can insert in the story a direct with a link to your event on your website or tickets.

Check the reach and engagement of your social media posts and put $50 towards “boosting” whichever post was the most popular.

Consider doing an ad campaign for your Facebook event – LEARN HOW


Write a media release or a simple media alert and make sure you provide at least one photo to accompany the event information.
Create your own email media list. Here’s a few handy contacts to get you started…

Stanthorpe & Warwick Today

The Daily Journal (Warwick/Stanthorpe)

Warwick Daily News (online)

Tenterfield Star

Stanthorpe Visitor Information Centre

Granite Belt Wine & Tourism

Southern Qld Country Tourism

Rebel/Breeze FM Stanthorpe

Highlife Magazine Calendar

ABC Southern Qld (Radio)

Is it an event specifically for kids?

Is your event run by a non-profit? Request it be included in the free community radio announcements via…

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